HIFE returns to FITUR, the International Tourism Fair

HIFE is once again present at FITUR, the International Tourism Fair, reinforcing its role as a leading operator and consolidating this event as a key meeting point for the transport and tourism sector.

The company’s participation in FITUR 2026, held from January 21 to 25 at IFEMA MADRID, began this Wednesday with intense activity at its stand, Hall 4 (STAND 4E28), designed as a space open to professional dialogue, institutional meetings and the presentation of the different services offered by the company.

The opening of the fair was marked by a minute of silence in memory of the victims of the Adamuz accident, a gesture shared throughout the exhibition venue. In this context, HIFE wished to publicly express its support, closeness and solidarity with the families and individuals affected, joining in the recognition and remembrance from the transport sector.

HIFE’s CEO, José María Chavarría, stated that “FITUR is a key setting to share vision, strengthen relationships and continue building joint projects. Our stand is designed as a meeting point for clients, institutions and partners with whom we work throughout the year.”

A stand designed as a space for interaction and work
HIFE’s stand features a backlit design and audiovisual screens that visually showcase the different areas of the company’s activity, ranging from regular and urban transport to discretionary, tourist and large-event-related services.

An active agenda throughout the fair
During FITUR, representatives from national and international tour operators, hotel groups, event organizers and institutional authorities, as well as regular clients and partners of the company, visit HIFE’s stand.

This activity takes place throughout all the days of FITUR, reinforcing the role of the stand as a continuous working space where experiences are shared, new collaboration opportunities are explored, and HIFE’s operational capacity and track record are highlighted.

Social media coverage
HIFE’s participation in FITUR 2026 can also be followed through its corporate social media channels, where the company is sharing content, images and highlights of its presence at the fair, as well as the various meetings taking place during these days.